The Power of Social Media
By Lisa Knodel
Local Businessman risked it all to bring a dream to life, then took his message to Facebook to create a community for Scene75 Entertainment Center.
Just three months before the largest indoor entertainment venue in the country opened in Dayton, Scene75 Entertainment Center was in trouble. Chief Entertainment officer Jonah Sandler sat down with his business partners to explain his predicament: There was no money left to market the 124,000-square-foot facility. Numerous city-imposed plan revisions, all in the late stages of construction, had consumed the entire project’s budget.
Sandler’s plan? Facebook ad campaigns. In the three months leading up to its July 2012 opening, Sandler grew Scene75’s Facebook base to 23,000 local and engaged fans.
“Earlier this year, I wrote a book titled ‘Before the Doors Opened’ to help fellow entrepreneurs on their journey, while sharing my story and that of Scene75,” he said. “I focus primarily on how I build a Facebook audience of 23,000 fans before Scene75 officially opened for business; our Facebook page has more than 73,000 fans today.”
The book, which is available for purchase on Amazon.com or at Scene75, details the creation of the entertainment center and how Facebook marketing helped Scene75 grow from an empty warehouse into a regional destination, as well as a Facebook company favorite.
Read more from Scene75’s article in Dayton B2B from the February Issue here. B2B Journal
Thank you to Cox Media, Lisa Knodel, and B2B Journal for publishing our story.
‘Like’ us on Facebook! 73,000+ Fans can’t be wrong!